Enhancing human’s digital dynamics
We’re building our first product in stealth mode 🥸. Stay tuned for updates!
Our DNA
Research
We’re constantly conducting research and analysis to find obvious but overlooked aspects of humans’ interaction with the digital world, looking for opportunities to improve digital flows. Our niche is starting with a blank canvas and no preconceived notions of how things should be or the status quo.
Prototype
We are quick to make bets—inspired by the book Thinking in Bets by Annie Duke—and follow up on our bets by creating prototypes to understand the technological requirements and efficacy of the solution, even in small scopes.
Product
We waste no time after receiving positive feedback on a prototype. We quickly build the “skateboard” version of the product and iterate based on feedback all the way to the “car” version, in the spirit of achieving market fit.